Name: Tai Qiu Xian
ID: 1102702286
Brand: NomNom
Product Categories: Food and Bevarage
Information
- Nom Nom is a snacks food in Malaysia and produced by Munchy's company.
- Nom Nom snack have 3 different shapes with different favours which is Nom Nom crackerz, Nom Nom Tornado and Tornado claw.
- Nom Nom crackerz is unique triangle shape and it have three seafood dish inspired flavours such as the Original Prawn, Tom Yum Seafood & Spicy Chilli Squid
- NomNom Tornado is shaped like a tornado and every stick is packed with a turbo boost of extremebold flavours range from Flamin’ Chilli, Chicken to Sizzling BBQ.
- NomNom Claw is uniquely shaped to ultimate cheesy, milky and creamy snacks range from Cheese and Tomato Cheese flavours.
Market situation
- The product is founded on 2012 and launched on May 28, 2012 in 7-Eleven Malaysia.
- Munchy company open new market for snack food product.
Issue and Problem
- This brand is quite new and not well-known as others.
- There are too many snack food brands nowadays; people are getting more choices on that There is no specific target audience for this brand.
- This brand is lack of promotion.
Idea/Concept
- Set the target audience for this brand
- Identify the brand USP to make the brand more unique than other brand.
- Create an exhibition booth to introduce the product and let more people know about this brand at the same time.
Citations/References
Munchy website
Munchy nom nom facebook page
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